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Bacardi brings its longstanding music program to Canada | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

Bacardi is bringing its program for emerging musical artists to Canada for the first time. The spirits brand and Canadian Grammy Award-winning producer Boi-1da (pictured, above) are teaming up for this year’s evolution of Bacardi’s longstanding “Music Liberates Music” program, via “The Concept A.I.bum.”

http://strategyonline.ca/2023/10/05/bacardi-brings-its-longstanding-music-program-to-canada/
 

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